After our first meeting with Ivor’s we were given pointers on how to progress further in the project. Therefore we have focused on editing the storyline and reworking it so that we can remove the knife idea and make sure it remains friendly whilst clearly communicating the message.
Therefore we have made the removal of the flowers in a less violent manner by just pulling them off. Also in the story we were missing part of the journey of the flowers, what does the buyout hand do when it pulls them away? We have added a pile of flowers to the piece where these flowers go and then can be picked up from by the group of fiery characters.
When creating the animatic I realised I had not properly thought about the transition between the last two frames and maybe adding this was making the animation too long which did not fit the brief of a 30 second long animation. Therefore by taking into consideration their earlier comments on making the piece more worked towards their campaign I decided to add their ‘Keep music alive’ slogan in the fire as the last part since it would be shorter than transitioning to flowers in a way that makes sense. I have decided to have the fire growing bigger and bigger and then disappearing to reveal ‘Keep Music Alive’ written out in flames.
After showing the Ivor’s team my work they came up with some important points. Considering this process on a whole though, it has become clear to me that these two meetings were extremely useful in helping me notice things and produce ideas which I had not considered when looking at my work before these discussions. It provides an outside perspective on my work since this is how the audience will perceive it.
The points made were that the word buyout needed to be included somewhere in the animation since the piece was lacking clarification since there needs to be a consideration and connection with the audience. A point was made about how we also needed to consider the staging of the frames, the current ideas do not provide as much depth and visual interest there could be in the piece. The variety and dynamic elements are missing. Rethinking the way some of the frames are set out too is something I need to do, such as the placement of the rights object the fiery characters are holding further up in the frame rather than down at the bottom to improve its position as a focal point. We also need to have a proper think about what we are going to do with the stings and how we are going to develop and carry our message through them. They highlighted that we needed to also make sure that each of the stings worked well together as well as in