We had the chance to discuss what we had produced so far in the project with the Ivor’s team after developing our ideas from the feedback we had in our tutorial. Thinking on what we had discussed we removed the smoke from the imagery, and thought on how to portray the journey of the flowers through the animation to represent the possession and transaction of the creative piece.
Above, the main suited character grows some beautiful flowers from their fingertips from the fire within their body. However a dark looming hand comes along and removed these flowers taking them from the creator, it proceeds to snuff out their fire. But then a group of fiery characters comes along showing the suited character their rights and offering help, they raise the character back and and replenish the fire. They all join together as glowing flowers and their power destroys the ominous hand.
When we provided these ideas to the Ivor’s team we discussed their thoughts on the things they liked and elements that needed to be rethought or removed. They discussed how the whimsical style works well with the brief as it brings empathy and a connection with the audience. The way that the ideas progress to this idea of unity in the flames works well with the idea of becoming empowered in the right ways. However the educational message of the buyout needs to be communicated somehow, there needs to be more information on what is happening in the piece. Some members of their group disagreed with the others about the use of the fire since they think it is coming across as too much on the side of rebellion than empowerment. The fire holds a more violent and scary connotation, therefore in portraying it you need to be careful it does’t come across as too much, since their union is not a scary place. Additionally the use of a knife needs to be removed since it is too violent and not suited to the campaign due to the connotations, this has made me think too that I properly need to consider my imagery and how it might come across to an audience. I had run away with my story and not properly thought of how it might translate to an audience.